The term Black Friday was first used in the United States to describe a financial crisis in 1869, five years after gold was struck by the Four Georgians on Last Chance Gulch.
It has since evolved to the frenzy of Black Friday that brings up images of aggressive shoppers, once-in-a-lifetime deals and overflowing carts.
Then, along came Cyber Monday with the dawn of Amazon. Amazon features great deals all day on Monday and hopes to keep UPS, their drones and Santa busy until December 24th.
Rightfully so, small businesses wanted their piece of the pumpkin pie. Small Business Saturday was born. Consumers were encouraged to shop at their version of the Walking Mall because purchasing locally really does keep your money local.
Then came Giving Tuesday…
Giving Tuesday refers to the Tuesday after U.S. Thanksgiving. It is a movement to create an international day of giving at the beginning of the Christmas and holiday season.
Here at Helena Food Share, we have struggled with the promotion of #GivingTuesday because our donors give on Monday, Wednesday, Thursday, Friday, Saturday and Sunday. You give in the summer and the fall.
You give to your elderly neighbor who you know cannot afford the basic necessities to sustain himself. You give to your neighbor who is a single mother wanting to do her best. You give to the family in the house across the street where the primary bread-winner is laid off.
YOU do this all because you care.
YOU do this because you believe that everyone should eat.
In anticipation of Tuesday, November 27th, GivingTuesday, but more importantly in anticipation of your heart, please remember Helena Food Share this season.
You can give securely on our helenafoodshare.org website. If you’d prefer “snail mail” works well for us too. Our address is PO Box 942, Helena, MT 59624.
The staff here at Helena Food Share, and especially all our customers, who rely on this community for their next meal, thank you for believing in creating a hunger free community.
Thank you on #GivingTuesday and THANK YOU EVERY DAY.